30-Day Content Calendar Template for Instagram and TikTok
A ready weekly publishing calendar based on the 70/20/10 mix, with versions by business type and how to measure after 30 days.
Segev Zimmerman1 min read
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For business owners who already know the principles (detailed in the organic marketing fundamentals guide) but want a practical framework they can open and start publishing from, without planning every post from scratch.
The principle: the 70/20/10 mix
70% of content is for growth (reach to a new audience), 20% for conversion (explaining the product/service, showing results), and 10% for strengthening an existing community. This mix is already defined in the category's pillar guide — here it's translated into a concrete weekly schedule.
The generic weekly template
| Day | Content type | Goal | Suggested format |
|---|---|---|---|
| Sun | Growth — tip/insight | Growth | Short Reel |
| Mon | Behind the scenes | Community | Story |
| Tue | Growth — list/how-to | Growth | Carousel |
| Wed | Result/testimonial | Conversion | Post/Reel |
| Thu | Growth — hook/trend | Growth | Short Reel |
| Fri | Poll/question for the audience | Community | Story |
| Sat | Product/service explainer | Conversion | Post/Carousel |
3 versions by business type
Local business (restaurant, clinic, physical store)
A heavier emphasis on 'behind the scenes' and content that anchors location (city/neighborhood) — to attract a locally relevant audience rather than just general reach.
Personal brand (consultants, coaches, creators)
A heavier emphasis on face-forward growth content and personal insights, less on formal product explainers — trust is built through the person, not just the result.
Product brand (ecommerce)
A heavier emphasis on the conversion day — product demos and shopping tags — and less on personal behind-the-scenes, unless there's a team member or creator identified with the brand.
How to measure after 30 days
- Non-follower reach on growth content — is it actually reaching a new audience?
- Save ratio on carousels — is this format working for you?
- Reply rate on Stories — is the existing audience responding?
- Number of inquiries/leads from the content — not just likes, the metric actually tied to the business goal.
Frequently asked questions
No. The template is a framework, not a rigid requirement. Weekly consistency matters more than perfect daily posting. If one day is missed, just continue to the next day in the template.
Yes, the principles are the same (70/20/10 mix, format variety). Platform-specific adjustments (like video length) are detailed in each category's pillar guide.
Scale the template down to 3–4 days a week, keeping the 70/20/10 ratio proportional. Consistency at a lower pace beats irregular bursts.
You can and should recycle: growth content that worked once can return in an updated version after a few weeks. The audience doesn't remember everything, and a format that worked is worth repeating.
After 30 days, once there's enough data to measure what worked. If a specific day consistently underperforms, swap its content type — not the whole template.
Organic growth on autopilot.
If this article helped, that's only the start. RapidGrow takes this exact process and runs it for you every day.
CEO & Founder, RapidGrow
Leads product and vision at RapidGrow. Built an organic community of 60,000+ followers across social. Focused on scalable, safe organic growth for brands, businesses, and creators.
